Impact of channel strategy on customer value of Kenyan soft drink companies. Submitted by drupal_dev on Sun, 03/14/2021 - 13:28 Publication Year 2012 Aila, F.O.; Ondiek, G.; Mise, J.K.; Odera, O. Interdisciplinary Journal of Contemporary Research in Business, 3(9), 1259-1266, (Institute of Interdisciplinary Business Research)