Maseno University

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Programme Objectives
To:

    1. Produce professionals with a firm theoretical and practical background knowledge in Communication and Media Technology.
    2. Train specialized graduates in communication management, media technology and production.
    3. Expose students to political, historical and cultural factors that shape the nature and content of media messages and information.
    4. Provide practical working skills in communication and media technology.
    5. Prepare students to undertake research and post graduate studies

 

Year1:Semester1
  • AMT  101   Introduction to Communication and Media
  • SCS  102  Discrete Structures
  • SCS  101  Introduction to Computer
  • DPS  101   Basic Concepts in Political Science
  • ALI   102   Introduction to Literary Appreciation
  • AEN  105   Communication Skills
  • AMT 102   Information Sources

Year1:Semester2
  • AMT 103   Human Communication
  • AMT 104   Media History
  • SCS 112    Desktop Publishing
  • DPS 103    Politics and Government in Africa
  • ASO 106   Social Communication Skills
  • ASO 109   Social Learning Skills
  • SCS 114   Introduction to spreadsheets
  • AMT 105   English for Journalists
Year2:Semester1
  • AMT  201   News Writing
  • SCS  207   Web Design and Publishing
  • AMT  203   Content Analysis and Appreciation
  • AMT  204   Political Communication
  • AMT  205   Public Speaking
  • AMT  206   Desktop Publishing
  • DPS   201  Introduction to Political Economic
  • SCS   203  Information Systems Analysis and Design
  • AMT  202  Theories of Communication
Year2:Semester2
  • AMT    207   Editing for Print Media
  • AMT    208   Photojournalism I
  • AMT    209   Writing for Electronic Media
  • SCS     211   Visual Basic Programming
  • AMT    211   Alternative Media
  • AMT    212  Communication Systems
  • AMT    213  Group Dynamics
  • APS     206  Introduction to Public and Development Admin
  • SCS     214  Management Information Systems
  • AMT    210   Media Law and Ethics
Year3:Semester1
  • AMT    301   Public Relations I
  • AMT    302   Advertising I
  • AMT    303   Culture and Communication
  • AMT    304   Drama in Mass Communication
  • SCS     310   Multimedia and Graphics
  • AMT    306   Radio & TV Production
  • AMT    307   Printing & Publishing
  • AMT    308   Photojournalism II
  • SCS     306   Internet Computing
  • ADT    302    Playwriting I
  • AMT    305   Graphic Communication I
Year3:Semester2
  • AMT    309      Development Communication
  • AMT    310      Research Methods in Communication
  • AMT    311      New Information Technologies
  • AMT    312      Public Relations II
  • AMT    313      Radio and Television Production Practical
  • AMT    314      Psychology of Communication
  • AMT    315      Advertising II
  • SCS    318      Design and Analysis of Algorithms
  • AMT    317      Graphic Communication II
  • ADT    308      Playwriting II
  • APS     311      Rural Development Strategies in Kenya
  • ALI      313      Literature and Film
  • SCS     324     Statistical Analysis with SPSS
  • AMT    316      Feature Writing
Year4:Semester1
  • AMT    401      Special Project
  • AMT    402      Health Communication
  • AMT    403      Digital Photography
  • SCS     402     Software Engineering
  • AMT    405      Communication & Conflict Resolution
  • AMT    406      Audiography
  • AMT    407      Persuasion
  • AMT    408      Radio and TV News
  • AMT    409      Film Directing
  • AMT    410      Multimedia and Hypermedia
  • AEN    411      Creative Writing
  • ALI      405     The Autobiography And Biography
  • SCS     409     IT and Society
  • AMT    404     Public Relations III
Year4:Semester2
  • AMT    411      Special Project
  • AMT    412      Media House Management
  • AMT    413      Gender and Communication
  • AMT    414      Educational Communication
  • SCS     427     Social and Professional Issues in Computing
  • AMT    416      Environmental Communication
  • AMT    417      Animation
  • AMT    418      Specialized Writing
  • AMT    419      Publishing
  • AMT   420       Public Relations and Marketing
  • SCS     416     Human Computer Interaction
  • AMT    415      Editing for Electronic Media

Admission Requirements
Applicants eligible for admission into the program must:

  1. Satisfy the minimum entry requirements for admission to the University and the Faculty of Arts and Social Sciences.
  2. Attain a pass in language at KCSE or equivalent.

Duration of the Programme
The duration of the program shall normally be four (4) academic years.
Teaching methods in all units shall include lectures, field trips, seminars, tutorials, discussions, and practical.

Degree Structure
The program offers courses within the degree structure spelled out by the Faculty.

Course Structure

  • The Department offers courses in terms of units as defined by the faculty.
  • There shall be CORE, ELECTIVE and REQUIRED courses. Core courses are mandatory, while Elective and Required courses may be chosen by students as preferred in fulfilling the full-time load requirement. Required courses are taken from other departments.
  1. In the first year, students will be required to take two to three courses from Communication and Media Technology and several required courses from other programs/departments in the University to fulfill the full load required.
  2. In the second year, students will be expected to take media courses.  In addition they may take required courses to fulfill the required load.
  3. Students shall take all units from Communication and Media Technology in their third and fourth year of study, but may take required courses in addition provided that such required courses do not take the students optimum units per year beyond 48.
  4. There shall be an industrial attachment at the end of third year running continuously for three months for students in their respective areas of interest and specialization.
  • With the guidance of the lecturer concerned, students shall contribute to and manage in-house publications and production to sharpen their skills in print and electronic media, Photojournalism, Public Relations and Advertising.