Maseno University

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Maseno University hosts Market Place Conference

 

Delegates during the Market Place Conference at Kisumu Hotel.

Maseno University hosted a market place conference aimed at creating opportunity for interaction between practitioners, policy makers and researchers, sharing experiences of marketers in the socio-economic dynamics and documenting lessons learnt for policy input on 13th March 2015 at Kisumu Hotel.

The conference was organized in collaboration with Mistra Urban Futures, the County Government of Kisumu and the Market Places Project of Maseno University with the theme: “Markets for sustainable livelihoods”.

Participants ranged from representatives of Kisumu market traders, traders in virtual markets, waste pickers, Dunga hyacinth processors, Dunga Beach Management Unit, practitioners in market waste processing, civil society in markets, policy makers in markets, county government, city management and researchers in market places.

Vice- Chancellor Jaramogi Oginga Odinga University of Science and Technology (JOOUST) who is also Programme Director of Kisumu Local Interaction, Prof. Stephen Agong’ said that the collaboration has been on for the last seven years and has been working on two projects initially which are Ecotourism and Market places. Maseno University handles the market places project while JOOUST handles Ecotourism.



“Several sites have been identified for the Ecotourism project and it is believed that this will improve the livelihoods of people within Kisumu who are the beneficiaries,” he explains.  

 Kisumu County’s Chief Officer for Commerce, Tourism and Heritage Dr. Rose Kisia noted that they are working on the reduction of harassment of traders and that her office is committed to improving the trading environment for traders.

“You have our support and we are ready to implement the recommendations that you will put forward to us,” she added.
The development of urban form is a process of a relationship of activities in the urban milieu in which commercial activities plays a central role. The market place has been key in the form that cities take and the form of land use relationships.

In this research, market linkages are understood as central places providing a marketing function in which there are flows of people, products and services, natural resources and information that move in both directions.

In Kisumu for instance, the bulk of the market places are informal and periodic. It is in this framework that market places are defined to include the following aspects: interaction places, central places, value chains, production and marketing opportunities.  The Dean School of Planning and Architecture Dr. George Waga and Prof. George Mark Onyango among others, represented Maseno University at the conference.